Blog Posts

Digital Marketing Blog | Digital Marketing Strategy
Marketing Tips - Getting to know your customer
Marketing Tips - Getting to know your customer

Often, when looking to optimise your site or choose which areas or keywords to target it can be tricky to know where to start. I've found this thought exercise useful to put myself in the position of my target audience.

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Why SEO has always been AEO (which has always been marketing)
Why SEO has always been AEO (which has always been marketing)

Hang on a minute! I wasn't aware we needed a new abbreviation, what on earth is AEO?

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What is the difference between empathy and sympathy?
What is the difference between empathy and sympathy?

Both empathy and sympathy are important but if you're trying to be practical, empathy is where you want to be aiming.

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Who's in your corner?
Who's in your corner?

You can't fight the good fight alone. It's more fun if you take some people with you for the ride. So who have you got in your corner?

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Are You A Freelancer?
Are You A Freelancer?

I've just listened to a fantastic episode from Seth Godin’s Akimbo podcast where he covers off the eight important points you need to consider if you want to be a successful freelancer, and here’s my summary.

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PR & SEO: Reluctant Friends
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PR & SEO: Reluctant Friends
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PR and SEO are two disciplines which have been around for years. As both areas continue to develop and we see further channels coming to the fore, the boundaries get blurred and friction can and often does tend to occur. I have always found it ironic that within the PR community you have a group of highly trained competent professionals who find it hard to adapt their skills to the digital environment.

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Social Media

Fantastic time last night catching up with people at @allin.leeds social. Great crowd and venue @northernmonk - exciting times ahead
#Repost Great video training session yesterday with @firstframeprod - We strongly recommend you speak to Ryan and his team if you need any help or tips@on how to shoot great video content ・・・ The change I see in 1 hour on our Smartphone Video Workshop is incredible. People turn up not knowing how to make a short video and after a few tips it’s amazing what they can do and how their confidence grows #smartphonevideography #smartphonevideo #leeds #york #manchester #videotips #diyvideo #videomarketing
Great session from @brucedaisley and @wearejourneyfurther as part of @leedsdigifest Talking about the importance of culture at work, managing stress and what laughter can achieve.
Really looking forward to speaking this afternoon as part of @leedsdigifest There’s a couple of places left, if you fancy grabbing a ticket, it would be great to see you there. #leedsdigitalfestival #leedsdigi19
Excited to be speaking about SEO, trends & what it all means for organisations as part of @leedsdigifest on 29th April. Come along to the lovely @wizuworkspace and join us. Link in bio - please feel free to share it about 😊
 
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