What is Content Marketing?
Content marketing is the term used to describe the process of using content to achieve a specific business objective. At Albert Road Consulting we love content marketing. We believe in producing value for people and helping organisations be successful. Content marketing allows us to meet both of these objectives - happy days!
The Process...
Content marketing involves hard work but we're here to make it as easy as possible for you.
By following our process, you will be able to make sure you create content which is focussed around key objectives for your organisation.
Our process will look at what assets you already have and make sure these are incorporated wherever possible.
How will content marketing work for me and my charity?
We will take you through a series of steps which will cover off key areas of your business, the objectives, your current customers and the audiences you want to speak to. The content marketing strategy we produce together will give you a clear path to improve your site, grow your business and beat your competitors.
Once the strategy is in place we will work with you to create the content. This can be written, audio or video. It can be held on your website or produced especially for one of your social media channels. It starts and ends with your organisation, the people you help and the things you want to achieve. Not whatever is trendy or flavour of the moment.
Is Content MArketing good for nonprofits?
Yes! Content marketing can be great for nonprofit organisations. You do fantastic work and provide help to people who really need it. We will help you make sure this message is presented in the best way on your site.
